In case you haven’t downloaded the Sales Funnel Blueprint yet, here’s the link.
If you want to get more customers in to your business on autopilot I highly suggest you have a quick look over it.
It begins with the first step in getting more customers, which is traffic.
It’s difficult to get more customers if you haven’t got a solid traffic source.
In the image above you’ll see there are a number of ways to generate traffic, some will work for your business and others will not.
It takes some investment but the immediate data you’ll be getting from your initial tests will shortcut your journey to customer generation ten fold.
I’m a big believer in Paid traffic to build sales funnels.
It’s the quickest way to find out what your potential customers will respond to.
Once you have solid data, you can then scale back on paid advertising and start building other things like Content Marketing and SEO campaigns that are guaranteed to work based on your paid traffic data.
There are two types of traffic – Warm & Cold.
“Warm traffic” is already aware of your product or service and must be treated differently to cold traffic.
You can create ads that relate directly to the problem they’re facing with the benefits of your product or service. You can also direct a lot of warm traffic directly to a product page on your website and expect a higher percentage to buy.
“Cold traffic” understands they have a problem, but aren’t sure what can solve that problem.
Your ads will need to be more general as the level of knowledge on the solution will be limited.
Sending cold traffic to educational articles, white papers, downloads and templates will help turn cold traffic in to warm traffic.
The aim with Cold Traffic is to bridge the gaps in their knowledge, warm them up to your business and position yourself as the solution to their problem.
Understanding the temperature of your traffic will determine how well your ads perform in driving traffic to your business.