Select Page
Ultimate Guide: Tradesmen Marketing Made Easy

Free guide for Tradesmen wanting to learn how to do Marketing, both Offline and Online.

Last updated - October 31, 2020

You’ve come to the right place – We’ll get into detail for you in this Ultimate Guide – How marketing can;

  • Get You More Leads
  • Gain You Customers
  • Grow Your Trade Business

If you want more help, leave your contact details at the bottom of this page and we’ll help get you setup. So let’s get started on the guide.

You need to Generate Sales, Get More Customers; you Need to Grow Your Business, Get Leads and Be Profitable.

Tradesmen Marketing – Apart from your skilled trade – it’s the most critical part of your business to get right if you want to make your business successful, and profitable.

Marketing for Tradesmen done well, makes you the go to contractor in your field, creates trust in your marketplace, increases the awareness of your business, and most importantly – it generates the sales.

In this guide we’re going to reveal the most impactful tactics that will push your business to the top of the local ranks.

You’ve come to the right place – We’ll get into detail for you in this Ultimate Guide – How marketing can;

  • Get You More Leads
  • Gain You Customers
  • Grow Your Trade Business

If you want more help, leave your contact details at the bottom of this page and we’ll help get you setup. So let’s get started on the guide.

You need to Generate Sales, Get More Customers; you Need to Grow Your Business, Get Leads and Be Profitable.

Tradesmen Marketing – Apart from your skilled trade – it’s the most critical part of your business to get right if you want to make your business successful, and profitable.

Marketing for Tradesmen done well, makes you the go to contractor in your field, creates trust in your marketplace, increases the awareness of your business, and most importantly – it generates the sales.

In this guide we’re going to reveal the most impactful tactics that will push your business to the top of the local ranks.

Marketing Plan for Tradesmen

The objective of Marketing for Tradesmen is to generate Sales from serious customers. Customers that are not going to batter you around on price and play you off against other contractors.

We therefore need to look at this from a Marketing Perspective; what you’re going to do, when you’re going to do it and how you’re going to do it – and then put it into an action plan.

We need a Marketing Plan for your Tradesmen Business – So let’s consider these questions as part of your Tradesmen Marketing Plan:

  • Are you going to do offline or online marketing, or both?
  • Which types of Marketing are you going to do?
  • How much revenue do you need to generate from Marketing
  • How much can you invest in your advertising and marketing?
  • How much time can you invest to marketing your Trade business?
  • What is the fastest way for you to get new customers?
  • Do you plan to grow your business and take on more staff?
  • Do you want to dominate your region with your business?

Going even deeper, let’s build a picture of who you are as a business, what you offer that’s unique and who you want to serve.

  • What services do you offer?
  • Who is your ideal customer?
  • What pain points or challenges do they face?
  • How do you solve that problem?
  • What is your Unique Selling Point?

Once you have this information, you’re in a solid position to start making calculated business decisions for Marketing your Tradesmen Business.

Offline Marketing for Tradesmen

Marketing your Trade Business Offline is getting to a point where it’s mostly irrelevant these days, I hate saying this but millenials are literally changing the way we all do business – but in a good way.

Everything is now online. People are looking at reviews, past projects and asking for recommendations all from their phones and laptops.

Offline can be a cash trap and will waste your precious resources and cash flow – however, there are still some good areas where you should look at investing in offline marketing.

In our experience, offline marketing avenues that you should definitely consider as a Trade Business are:

  • Branding for Your Vehicle
  • Branded Work Clothing
  • Business Cards

We do not recommend doing the following offline marketing options as they are typically expensive, and won’t necessarily get you great results, or help your business grow in this day and age:

  • Radio or Television Advertising
  • Newspaper Advertising
  • Leaflet Drops
  • Posters
  • Paper Directories like the Yellow Pages (so dead)

You are much better off putting your cash into Online Marketing for Tradesmen, as you will get a better return on your investment and find customers faster, and more efficiently for your trade business.

In fact, if you look at the trending data in the chart below – you will see just how irrelevant these offline advertising methods have become. It’s time to move into the future, because the top 5% of your industry are already doing this and they’re dominating.

Online Marketing for Tradesmen

Online Marketing is best place for any Trade Business right now,. Everyone dominating the market is pushing considerable funds into online marketing and brand management. Most of the population have a smart phone within 1 metre of them at all times (they even look at phones on the toilet!)

That means most of your customers are looking online, searching on Google for service providers when they need a tradesman such as a plumber, electrician, builder, gardener, landscaper etc.

Based on market research, these Online Marketing methods are where we find you will get the most value from online advertising:

  • Websites for Tradesmen
  • Google Adwords for Tradesmen
  • Google My Business Listing
  • Facebook for Tradesmen
  • Basic SEO for Tradesmen
  • Gumtree/Online Directories for Tradesmen

Sound good? So let’s get started!

 

The Perfect Website for Tradesmen

You want a super clean, easy to use, professional looking and mobile ready website – as standard.

Your website should make your contact information prominent, it should have pictures of you and your work, explain the services you offer and tell your customers how you differentiate yourself from your competitors.

From a technical perspective, it’s important that your website loads fast and is mobile ready – As of 2019, Google gives bonus points to websites that have been made mobile ready and mobile friendly.

Contact Details

Top right of the page should be contact details, click to call phone number and email address.

Lead Capture

The top half of your website should be dedicated to collecting the contact details of all visitors. Usually this is done by offering something for free in exchange for their email address and phone number.

From here you can follow up on all people that have shown interest.

Without any form of lead capture, you don’t even know how many people were looking to hire you for a large job and then just forgot who you were once they were ready to buy.

Email Marketing

Better yet we create an email list for our clients so that once a month we can send out and email blast, this keeps our clients “Top of mind” for all the potential customers that are on the fence.

When they’re ready to buy, we’re always there – in their inbox – Ready to provide your services! 

Social Media

Your Facebook page and Instagram account need to be updated once a month at minimum. Too many tradesmen update their accounts once a year with a few badly taken photos. No-one is choosing you over you competition with accounts like this.

The worse thing is you don’t even know how many top paying jobs you may have lost because of this.

Testimonials

Social proof is extremely important for your website. Potential customers need to see that other people have trusted you and are happy with your services.

 It’s a subconscious reaction to feel more at ease with the unknown when you see other people have done what you’re planning to do – and they were happy with their choice.

Portfolio – ORGANISED

So many tradesmen websites are not organised well. If you offer more than one service, your past work and portfolio needs to be organised by job type.

You can’t mix front patios with garden conservatories and expect your website visitor to find what they’re looking for. 

Google Ads for Tradesmen

The fastest and most efficient way to land new customers, leads and sales for your business online by far, is by using Google Adwords for Tradesmen.

Google Adwords (or Google Ads, as it is now known) is a paid advertising option on Google which allows you to show in top positions when someone searches for your trade, in your service area, within your defined customer profile.

For example, if you are a Landscaper in London – Google will display your business to customers who go online and search for “Electrician in London” – This means that you are only advertising to those that actually need your service and it is very effective at getting you new customers, and growing your trade business.

We recommend Google Adwords to all tradesmen established or even as a starting point; it’s fast and it’s effective.

Google My Business

Google My Business shows your business to potential customers when they are searching for your exact business name on Google, it allows customers to call you or visit your website directly from the Search Engine or a mobile smart phone.

Google My Business also allows your customers to leave a review for your services, further adding credibility to your small but growing trade business.

Google My Business can help you to show up within Google Maps, an added benefit and bonus to increase and improve your businesses visibility!

Facebook Ads For Tradesmen

Some people don’t recommend advertising on Facebook for most tradesmen, we do believe that there is value in setting up a Facebook page for your business and running ads – In a Very Special Way.

Facebook allows you to advertise to anyone that has visited your site. If you’ve ever been looking at something you want to buy on Amazon and then choose not to – Then you see this item every on the internet – Almost like this item is following you.

Amazon is basically showing you the item that you were interested in until you decide to buy. It’s a great way to keep your business in front of people while they’re looking at other things on the internet.

Using Facebook to do this is VERY CHEAP.

The cost of Google Ads is high and if that visitor from Google Ads leaves your site without making contact, it’s lost money. However, if you use Facebook Ads to follow that person around the internet once they have left your site, they’ll never forget you.

This allows you to make the most of your advertising budget and never lose a customer to their own distractions.

Basic SEO for Tradesmen

SEO stands for Search Engine Optimisation, you’ve probably seen a lot of it online if you have been looking into building websites, growing your business or speaking to other tradesmen about what you should do.

SEO for Tradesmen appears to be somewhat of a “dark trade”; as in, you probably feel that no-one can clearly, concisely explain or describe exactly what it is or how they do it.

That’s because there are so many complicated aspects to SEO for Tradesmen that are constantly changing:

On-Site Optimisation

This is where you work to get the words on your website to match what your customers are typing into Google. The term Keywords is thrown around a lot with SEO but the real goal is to have pages on your website that answer specific questions about your trade.

This allows for a more natural sounding page of content that is actually useful to your website visitor.

Off-Site Optimisation

This is where you build credibility for your website. You do this by having other websites linking to yours. Articles that you’ve written or resources that are helpful to other website owners, industry accreditations and associations for your business that all link to you.

Google can see that other websites think that yours is useful and so they increase your credibility.

This is why paying for SEO once and thinking that you’re done……is just plain wrong.

Google needs to see that your site is consistently producing useful content for your customers and they will push you to the top above even your biggest competitors – But it comes at a cost of long term graft and investment.

SEO is a complex beast, and requires a lot of investment, effort and time to make work and do well; but can yield impressive outcomes for businesses that want to grow and dominate their markets.

We recommend SEO once you have a more established trade business and can afford the investment and the financial outlay plus time is on your side.

It can take 6 to 12 months to start seeing a return on SEO work, and ongoing investment from there on in – If you want to grow a multi-million £ business in a competitive market such as the United Kingdom – it’s the right way to go about it it.

Online Directories for Tradesmen

Whilst it doesn’t always get you new customers, it’s at least the free option here (in most cases) to post an advertisement within most Online Directories such as Gumtree, etc.

You can post information about yourself, pictures, your trade, your prices, and general services that you offer, your phone number and contact information – but the most important part, is being able to add a link to your website on these directories.

Most SEO companies use this as a single tactic and collect a paycheque from you – But this is not a one and done job. It’s just the foundations.

To Conclude

Google processes over 40,000 individual searches, every single second, in the UK.

The top 5% of businesses in your industry are already using Google to be at the top of the page.

The challenge for a small trade business is that it’s complicated to do by yourself and it consumes a lot of time, it’s a complex bidding platform, to make ads to show at the top of Google results;

You have to learn how to use the platform, you have to know the tricks and secrets, you have to learn how to compete and market yourself, you have to know what is effective, and how to control spend without it blowing out of control.

You also have to have the correct codes on your site in order to show your ads to lost website visitors.

For those that have given you their email address, you’ll need an email marketing software solution to send out legal mail blasts.

Marketing for Tradesmen is not difficult once you know your way around and have experience generating customers at will but it does take a time and financial investment like any other business that wants to grow in the industry.

To solve this problem, we have created the Trade Takeover Website solution. A clean and professional website, just like your top competitors, SEO ready, easy to update, preloaded with all the code to follow visitors around the web with your ads and so much more.

 

Introducing the Trade TakeOver Website

Hand built for you. Low monthly payments. Super affordable. 

Order Your TradeTakeover Site Today!

Complete the enquiry form and we will contact you to discuss your brand new trade website.

N

Mobile Responsive Design

The world is becoming a mobile marketplace. We make sure that people can find you and use your website on all devices.

N

Website Customisation

The colour scheme of the site will match your current branding. We’ll then set up the menus to match your services and add up to 5 pages of content for you with contact forms on all pages.

N

Hosting - Security - Backups

Your online presence is safe with us. You’ll have daily backups, SSL security and the fastest and most secure web hosting available, so you don’t have to lift a finger!

Choosing TorraMedia for my website was a total no brainer. Having a fixed cost made it so affordable for us and it gave us control to manage it going forward. Piece of cake.

Plumbing Trade Website

Sussex, UK

TorraMedia held our hand from day one and delivered a website we adore, on time and to budget. We couldn’t recommend them highly enough.

Electrician Trade Website

Yorkshire, UK

Start Your TradeTakeover Website Order

Complete the form below and we’ll process your details. Within 24 hours we’ll get back to you with a final price for any requested extras.

Already own a domain? ex: (www.mywebsite.com)

Additional Extras Charged Separately

Download and Read This Guide Later

Download and Read This Guide Later

We'll provide you a version to read later

Thank you, please wait